Want to learn all about the newest search and discovery trends in travel, and how today’s travellers are planning and booking in the AI era?
Check out the recording of our recent Lunch & Learn webinar and spark some learnings and ideas to take into your own marketing mahi. You can also download our cheat-sheet for some top takeaways.
New Formulas: Trip discovery & planning now happens across multiple platforms – search, social and AI are interconnected
New Ways of Research: Travellers are beginning their journey using AI and TikTok receiving targeted or algorithmic suggestions.
New Methods of Booking: When research happens in a closed ecosystem, how do users find your website to make the booking?
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