Putting your tourism experience on the map – one like, comment, share and save at a time.
A snappy tagline or a witty Instagram post is one thing. But telling memorable and engaging stories with your unique and authentic voice across all contact points with your target audience is quite another. Leveraging the power of social media by tourism social media experts in an authentic way has been a proven strategy. And in this short form video world, it’s even more relevant now in a world where travellers are using platforms like TikTok and Instagram to discover, plan and share their holidays.
Having a consistent and on-brand approach to content will grab the attention of your target audience in meaningful and memorable ways. Like finalising their decision to book with you. And what could be more meaningful than that?
Whether it’s in the form of website landing page copy, an automated email marketing campaign or an entertaining and educational reel, clever storytelling serves to nurture audiences through the travel decision making funnel, inspiring them to take action.
Social media for tourism
Social media is highly visual, highly engaging, and highly motivating for travellers who are researching their next break away from it all.
When it comes to social media for tourism, posts focused on beautiful scenery, unique experiences and tidbits of curious facts about the region you operate in all earn gold stars with Facebook, Instagram and TikTok users. And that makes sense, doesn’t it? People love to document, share and brag about going on holiday just as much as they love to dream about travel. So taking part in that online conversation as a tourism operator or organisation will serve to make you more qualified in the eyes of a post-dinner, pre-bedtime, second-screening social scroller planning their ultimate holiday.
We see social media as a ‘flywheel’, helping to super-charge positive word of mouth with inspiring content that reaches new audiences and engages existing followers. It’s also the most fun, most conversational component of your content strategy.
Our social media services include posts planned, written, edited and posted by us – incorporating the latest viral trends and weaving in your wider marketing objectives in a way that best-fits the platform. Our in-house team can cut through the noise to create engaging reels for your brand, and we have connections with content creators to ensure you’re never stuck behind. Add in community management, story creation and regular reporting, and you’ll find your social channels soaring.
Tourism-savvy content marketing
Our in-house copywriters are tourism-savvy short-form and long-form experts. They’re also adept at developing content strategies, topic clusters and all those solid building blocks that support compelling digital stories. Those stories drive engagement and action from potential or previous travellers. Delightful.
But it’s not just the storytelling that is delightful. Google and AI visibility is always at the forefront of everything we do. So if we’re writing copy for a website, you can rest assured that a best-practice SEO approach is completely baked-in. Your next client won’t realise that the content they’re reading over their afternoon latte is precisely what you wanted them to see.
Email marketing to nuture your customer’s journey
Email marketing builds brand loyalty, encourages repeat visitors, and keeps your audience connected throughout the extended travel planning cycle. It’s particularly valuable for connecting with locals, domestic visitors, and nurturing guests from research through to booking.
Our email services include automated welcome series and nurture campaigns, campaign edm’s for competitions and special offers, and regular newsletters that keep your community informed. We develop content that aligns with seasonal opportunities and booking patterns, writing engaging copy that inspires action, and segment audiences based on past interests and behaviours. We’re all about driving opens, clicks and ultimately bookings.
