We’ve teamed up with our mates at Roady to enrich your brand with an all-encompassing social media and content creation package

From content capturing, one-off strategies, to ongoing social media activation — choose one, two or all of our industry-leading services for your attraction, accommodation or product.

1) In need of some fresh photo and video content?

We’re thrilled to announce our partnership with Roady — New Zealand’s leading travel content agency.

With years spent on the road capturing stunning content and cultivating a social media following exceeding 300,000, Roady possesses an unparalleled expertise in crafting high-performing visual content. Roady boasts an impressive portfolio, having collaborated with tourism boards across New Zealand, as well as multinational brands such as Polestar, Camplify, and Merrell. Roady has a range of content packages, designed to meet your specific requirements and as a valued Maverick customer you’ll enjoy an exclusive 10% discount.

2) Set yourself on the right path with a Social Media Playbook

So, you’ve partnered with the epic Roady team to create some stand-out content. That’s awesome! Now, it’s time to ensure you’re maximising business value from it. The Maverick Social Media Playbook is tailored to your business USP’s, brand identity and specific goals. As a Roady customer, you’ll also score 10% off your strategy.

• Key brand messages/specific unique selling points/any specific social goals
• Curated social media theme pillars.
• Examples of posts across 2 platforms using these pillars (your choice of Facebook, Instagram, TikTok and/or LinkedIn).
• Recommendations of frequency of each post theme and most relevant hashtags
• Examples of similar brands doing well in this space

Think of it as a game plan to drive as much value from social media as possible, harnessing trends and communicating your story in an authentic way that builds community and amplifies brand advocacy.

3) Let us handle the day-to-day, with ongoing Social Media Management

You’ve got a game plan, and now it’s time to bring it to life. Make it easy and leave the post creation, scheduling and optimisation up to our team of Maverick gurus. Using your Playbook, we’ll use your epic Roady content to curate posts from scratch every week, seeking your feedback before scheduling them. Each month, we’ll explore what’s working and what’s not in the form of a report, comparing your performance to the wider tourism industry best practice stats we see from across our Maverick client base.

• Social media post creation – 2x posts per platform (4 posts per week)
• One round of approvals each month with clients
• Post scheduling and community management
• Monthly report and ongoing optimisation of approach

Interested to learn more? Get in touch with Roady or Maverick and let’s help supercharge your social media success.

*Excludes RTO’s.