2026 isn’t just another year on the calendar – it’s a tidal change moment for tourism marketing.

AI is rewriting the rules of discovery. Social media’s vanity metrics are giving way to genuine connection. Data privacy changes will upend ad targeting. And the brands that will dominate? They’re already owning their stories and channels today.

Want to know the four trends that will separate the standouts from the “left-behind” next year – complete with real-world tourism examples and practical moves to action? Check out the recording of this Lunch & Learn webinar and walk away with a hit-list to future-proof your marketing plans throughout 2026 and beyond.

Maverick’s Top Tourism Marketing Tips for 2026:

• AI is now shaping every stage of the traveller journey. Operators need accurate data, optimised content, and smart partnerships to stay discoverable.
• Genuine human connection wins – community-driven brands build loyalty, advocacy, and repeat visitation through authentic relationships.
• As targeting goes broad and signal-based, your creative becomes the real differentiator – keep it fresh, platform-fit, and context-rich to stand out.
• The more personality your brand has, the more you’ll stand out in a world of AI  – feed algorithms with authentic, people-first content to build trust and resonance.